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It is nowadays essential to have SEO for your website. How to improve search optimization for your website and optimize the necessary points for a good SEO score is essential if you want search engines to put your website on their first page. That is the best place to be found by people who search the internet for certain topics.
Optimizing your website requires a special plugin to install into your website. There are many different available and often free of charge to a certain degree that is already great to have. But there are more options to optimize your website, like hiring someone from fiverr.com if you don’t like to study all the facts around how to improve search engine optimization for your website.
I tried it by myself, but I am lost in the technical world; even I know everyone can learn it, I would rather have someone professional doing the work for me.
What is Search Engine Optimization?
For the search engines, Google, Bing, and Yahoo are important to see your website providing a superior user experience navigating and reading your posts. They want an optimal experience for your readers, expressed in a score up to 100%, whereby 75 – 100 % is excellent.
If you have any disturbance on your website, leaving your readers to experience a delay in uploading your posts under 2 seconds, they might leave your website, giving the search engines a signal that your website has a problem.
It could be your content, maybe too short of words, or of low quality bringing your visitors to the point of leaving your site. The best scenario is that they are caught by your quality content navigating through your website, reading several posts clicking on your links.
More things might block their great experience, like images that are too big, too small, or not uploading. The same applies to the font style; letters could be too small for people to read, especially if they use the mobile phone which more than 60 % of internet visitors are doing these days. For search engines, your website must be mobile-friendly, which is vital to a website’s performance. Well, the trend is going to using mobile devices in nearby future.
Even you have a great score; there can always still be some criteria that need improvisation. Site speed is essential for every website owner who has set up an online business. Certain plugins help optimize images and site speed; even it is better not to install too many plugins, slowing down your site speed.
However, another problem could be your chosen theme in WordPress. There are different themes whereby GeneratePress is a lightweight theme that always works fine and is the most chosen.
I’m not fond of it very much, so I have chosen different themes for my websites and have hired someone via Fiverr who has set up the optimization. That works fantastic, being worth every cent I have paid, a really decent payment for such excellent work, But I know if you have certain free plugins and an idea of how it works, you can install them, and you are fine.
However, only optimized websites can rank high via the search engines, creating increased traffic. It is your goal to attract a high amount of visitors coming to your site, bringing a high conversion and earning you finally money.
If you have installed SEO, you will notice the score and what you need to improve or repair. In the next chapter, I will show you a screenshot giving you an idea.
Also, connecting your website to Google Analytics and Google Search Console will give you an overview of which pages are not optimal. Well organized, you will notice your sites’ and pages’ rank, which is really convenient to have set up, helping you control your site’s performance.
Which Plugins Could You Use to optimize Your Site?
There are several plugins you can install for free, already a great help in optimizing your website.
I have All-in-one- SEO for my websites( AIO SEO), a WordPress plugin that shows you where you need to improve the performance.
Above in the screenshot, you see that the score is already quite fine, about 86 %, showing still issues to resolve. If I click on critical issues, I will find the points that need improvement.
Very often, the image quality and alt description of the images are not settled. WordPress provides plugins to fasten the upload and adjust the image size, which is very important for an optimal user experience, especially for mobile users.
I have installed Autoptimize, a plugin that makes your site faster by optimizing CSS, JS, Images, Google fonts, and more, really very much recommended.
Another one is Kraken Image Optimizer allowing you to optimize your WordPress images through the Kraken API, the world’s most advanced image optimization solution.
However, I think there are better ones, like Smush that compresses and optimizes images with lazy load, WebP conversion, and resize detection to load your site very fast.
But there are many more, and having a website, you can test which one works the best for you by adding and deleting them again.
An excellent plugin with many fantastic reviews is WP Rocket, where they ask for an affordable yearly payment. It is a superior performance tool to improve the speed of your WordPress site, SEO rankings, and conversions, an excellent caching plugin whereby no coding is required, which makes it easy to use.
If you have built your website using WordPress.com, you will automatically be able to choose from 3000plus themes and picking the right plugins for optimization, including social media and email plugins, classic or block editor to write and organize your content.
Great tools like Canva, Gimp, or Photoshop to edit and beautify your images or change the images’ size, adding to your rankings through search engines.
Which SEO Plugins Are The Best?
I can’t tell you because there are so many opinions out there about SEO plugins. I tried Rank Math and The All-in-one-SEO, whereby I favor the second one, which I think is easier to use. But different voices proclaim different plugins showing you should try them out.
Here is a screenshot of different plugins you can install on your website and use. You only need one plugin!
The Best Optimizer Plugins in WordPress
It acquires only a few plugins; otherwise, your site speed will slow down, showing that installing lazy load and other optimization plugins can still decrease site speed. By using only a few, you are already helping your site speed to improve. There is a good collection you can pick a few, install, and try out.
Here is a screenshot of plugins that have a good repute
I am convinced you will find the best working plugins for your website.
When you start to set up a website, it is recommended to install a good SEO optimization plugin to follow up on how your site performs. A high score shows you that your site is set up well for the search engines to rank you optimal so that internet users can find your site and your services first hand. Optimized site speed will attract more visitors to your site, increasing the traffic showing the search engine that you have a great website where users love to stay without bouncing and leaving. 😉
Please let me know about your experiences with websites and how you see SEO? I would love to know!
All the Best,